By Geneviève Kyle-Lefebvre On the Face to Face, Geneviève Kyle-Lefebvre had the pleasure of sitting down with Alex Bell, founder of the Coquitlam Crunch Challenge, to reflect on the impact of this unique community event that combines fitness, inclusion, and philanthropy.

Launched in 2010, the Crunch Challenge has grown into a beloved tradition, drawing participants of all ages and abilities. From seasoned athletes who push themselves through the four-hour “make it or break it” climb, to families and even children as young as six taking on the recreational challenge, the event is designed to bring the community together. This year, organizers even made it dog friendly, offering water and treats to four-legged participants.

For Alex, the challenge has always been about more than physical endurance. “I have a strong belief in building healthy community, and healthy means psychological, emotional, social, as well as physical health,” he explained. Guided by this vision, the event also raises funds for the Community Diversity Fund through the Coquitlam Foundation. Over the years, nearly $50,000 has been raised, supporting initiatives such as youth mental health programs, immigrant job fairs, and the Tri-Cities Brain Injury Support Network.

The impact is already visible. The once little-known Coquitlam Crunch trail now bustles with life every day. “When I started, you could sometimes hike the whole trail and not see a soul. Now, any time of day, people are walking those stairs,” Alex noted. This growing popularity reflects how the event has inspired residents to stay active while fostering a sense of belonging.

Looking ahead, Alex hopes to grow the fund to $100,000, ensuring the annual grants continue to empower diverse groups across the Tri-Cities. “It’s my gift to the community,” he said. “Even after I’m gone, I want to keep doing good things here.”

From fitness to philanthropy, the Coquitlam Crunch Challenge has become a symbol of resilience and connection, proving that together, a community can climb higher.