New Brunswick is set to head to the polls on October 21st for its upcoming provincial election, with preparations well underway to ensure a seamless and transparent process.

Vicki Hogarth – Local Journalism Initiative

Unlike the 2020 snap election held during the pandemic, this year’s election has benefited from a longer preparation window. "We’ve had the luxury of four years to prepare, knowing the date well in advance," explained Chief Electoral Officer Kim Poffenroth, highlighting the focus on voter education and the fight against misinformation.

A significant concern this year is the spread of misinformation, particularly with social media platforms like Facebook blocking access to certain news sources. Poffenroth stressed the importance of maintaining voter confidence: “It’s about ensuring New Brunswickers have faith in the electoral process and combating the misinformation that’s out there.”

To address these challenges, Elections New Brunswick has launched a series of educational videos available on digital platforms. The videos provide clear information on voting eligibility, processes, and options. “We’ve created five videos so far, accessible on social media, TV, and other platforms,” Poffenroth said, emphasizing the proactive approach.

Poffenroth also addressed concerns about foreign interference in elections. While New Brunswick has not faced significant threats, robust IT security measures are in place. “Our IT systems are well protected, with support from the government of New Brunswick,” she reassured.

To maintain the integrity of the voting process, the province will continue using tabulation machines, which scan and count paper ballots. Poffenroth described the technology as simple but effective. “These machines work much like a grocery store scanner, and they are rigorously tested. They are not connected to the internet during voting,” she clarified.

In the event of a close race, judicial recounts will automatically be triggered if the margin of victory is 25 votes or fewer. “In such cases, a judge will grant a recount, which involves manually counting every ballot cast in the district,” Poffenroth explained.

Voters will also have a range of options for casting their ballots, including advance voting and mail-in ballots. Poffenroth urged voters to verify their information and make use of these alternatives. “We recently sent out cards to registered voters to confirm their details and encourage participation,” she noted.

For newly eligible voters, particularly those who have turned 18, Poffenroth encouraged engagement. "I’m excited to welcome new voters, whether they’ve just moved to the province or recently turned 18," she said.

As election day approaches, the efforts of Elections New Brunswick aim to foster a well-informed, confident electorate, ensuring a smooth, transparent election for the province.