Barrie Resident's Concerns Over Proposed Development In Ward 9; City Unveils Plan to Attract Investment

Barrie Resident Raises Concerns Over Proposed Mid-Rise Development in Ward 9

Barrie resident Rob Wonfor has voiced strong concerns regarding the proposed Phase 2 development at 200–210 Bertha Avenue, a location directly across the street from his home. He recently spoke with Simcoe Community Media about the potential impact of the plan, which includes the construction of two six-storey rental or condominium buildings—part of a larger 468-unit residential project. The site falls within Ward 9, represented by Councillor Sergio Morales.

While Wonfor acknowledged Barrie’s need to plan for future population growth and increased housing density, he emphasized the potentially harmful effects such a development could have on the character and livability of his mature, single-family residential neighbourhood. His concerns include the loss of privacy, the potential for declining property values, and the extended disruptions caused by construction, which he fears could negatively affect the area for years.

“These are major changes for people who’ve lived here for decades,” said Wonfor. “It’s not about saying no to growth—it’s about ensuring it fits the community.”

Wonfor’s concerns were raised in the context of a recent meeting of the city’s Affordability Committee, a body responsible for reviewing housing-related proposals and policies. The meeting included a presentation focused on a zoning by-law amendment for Phase 1 of the project, which fronts Big Bay Point Road. However, Phase 2, which would affect Wonfor’s street more directly, remains in its early proposal stage, meaning there has been no formal opportunity for public input or council discussion on that portion yet.

Wonfor expressed frustration about the limited opportunities for residents to voice concerns on future phases of large developments before the planning process is well underway. “We’re being told what’s coming, rather than being asked what we think,” he said.

Also during the Affordability Committee meeting, Stephanie Schlichter, Director of Economic & Creative Development, presented the city’s proposed Employment Lands – Community Improvement Plan (CIP). This initiative is aimed at boosting Barrie’s ability to attract job-creating industries, with a focus on sectors such as advanced manufacturing, clean technologies, and life sciences.

The plan includes a series of financial incentives—such as tax increment grants, fee rebates, study grants, and development charge deferrals—to encourage development on designated employment lands. Schlichter emphasized that the goal is to enhance Barrie’s regional and global competitiveness in attracting high-value investment and sustainable job growth.

The proposal is currently under review, with a final staff report expected in September 2025.

As the city balances the dual priorities of housing and employment, residents like Wonfor are calling for more transparency, earlier consultation, and a thoughtful approach that respects the existing character of Barrie’s neighbourhoods while embracing necessary growth.